Privacy Policy
Last updated: December 12, 2025
Introduction
This Privacy Policy describes how Zofwe Private Limited (operating as “Dooth AI”) collects, uses, shares, and protects your personal information through our website at https://dooth.ai and related services.
By using our Platform, you agree to the collection and use of information in accordance with this Privacy Policy, our Terms & Conditions, and other applicable policies.
Information We Collect
We collect personal information when you use our Platform or interact with our services.
What We Collect:
- Name, address, phone number, and email address
- Account information provided during sign-up
- Photos and content you upload for gift creation
- Payment and transaction details
- Device information and usage data
- Analytics data through cookies (Google Analytics, Microsoft Clarity)
How We Use Your Information
We use your personal information to provide our services and enhance your experience.
Primary Uses:
- Generate personalized gift designs by processing your photos through AI services
- Send OTPs for secure authentication via WhatsApp
- Process orders and deliver personalized gift products
- Communicate order updates and service information
- Improve and optimize our Platform and services
- Monitor content for compliance with our policies and applicable laws
Information Sharing
We share your information only as necessary to deliver our services.
Who We Share With:
- AI Service Providers - Your photos and input are processed by third-party AI services to generate personalized designs
- Printing & Production Partners - Your final designs are shared for gift production purposes
- Payment Processors - Transaction information for payment processing
- Shipping Partners - Delivery address and contact information for order fulfillment
Important Notes:
- We do not sell your personal information to third parties
- Your uploaded photos and generated designs are shared with AI providers for card generation
- We may disclose information if required by law or to comply with legal obligations
Legal Compliance:
We may disclose your information to law enforcement or government authorities if:
- Required by applicable law or legal process
- Necessary to investigate illegal activities or policy violations
- Needed to protect our rights, property, or safety
Cookies & Analytics
We use cookies and third-party analytics tools to improve our services and understand how users interact with our Platform.
Analytics Tools We Use:
- Google Analytics 4 (GA4) - Collects anonymous usage data to help us understand user behavior and improve our Platform
- Microsoft Clarity - Records user sessions to help us identify usability issues and optimize user experience
What These Tools Collect:
- Pages visited and time spent on pages
- Device information (browser, operating system, screen size)
- Geographic location (city/country level)
- Click patterns and navigation paths
- Anonymous user interactions and session recordings (Clarity)
Your Choices:
- You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
- Most browsers allow you to refuse cookies through settings
- Note that disabling cookies may affect Platform functionality
Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, loss, or misuse.
Security Measures:
- Encrypted data transmission and storage
- Secure payment processing systems
- Regular security audits and updates
- Strict access controls and authentication
Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy.
Retention Periods:
- Account data: Retained while your account is active
- Order history & transaction records: Retained for 7 years for accounting, tax, and legal compliance
- Payment information: Retained as per payment processor requirements and GST regulations
- Uploaded photos: Stored securely and can be deleted upon request
- Personal photos: You may request deletion of your personal photos at any time
- Order-related data: Some information related to orders may be retained for business purposes, but personal photos can be removed
- AI-generated designs: May be retained by third-party AI providers per their policies
Data Deletion Requests:
- You can request deletion of your personal photos at any time
- You can request full account deletion by contacting us
- Upon account deletion, we will remove your personal data within 30 days
- Order records and transaction data may be retained for 7 years for legal compliance (GST, accounting)
- We cannot delete data that is required by law to be retained
Note: Dooth AI operates under Zofwe Private Limited and all data handling is subject to Indian legal requirements.
Your Rights
You have the following rights regarding your personal information:
- Access - View your personal information
- Correct - Update inaccurate information
- Delete - Request deletion of your data
- Opt-out - Unsubscribe from marketing communications
- Download - Export your data in a portable format
To exercise these rights, contact us at hello@dooth.ai.
Consumer Rights:
This policy complies with the Consumer Protection Act, 2019 and Information Technology Act, 2000. For grievances, you may also contact the National Consumer Helpline or use online dispute resolution mechanisms.
Contact Us
If you have any questions about this Privacy Policy, please contact us through our contact page or email us at hello@dooth.ai.
Company Name: Zofwe Private Limited Brand Name: Dooth AI Registered Address: 18/182, Palaprassery, Chengamanad P O, Aluva, Ernakulam - 683578, Kerala, India Email: hello@dooth.ai Business Hours: Monday - Friday (9:00 AM - 6:00 PM IST)